BUILD YOUR FUTURE

Welcome…

Welcome to Project August.

I'm Adam Cotton and my business is Project August. I am a business owner, coach, mentor, advisor and supporter to SME business owners.

Irrespective of my label, what I do is help ambitious business owners unlock their full potential, remove blockers and build exit-ready businesses. Whether an exit is the ultimate goal or not, an exit-ready business is one that works for the owner and doesn’t just count the owner as another employee.

In 2007, I left a well paid, secure and rewarding role to fulfil my ambition of owning my own business. Fifteen years later after building, scaling, and successfully exiting my own business - twice - I can confidently say, I’ve been where you are.

I work with founders and owners of SMEs, who are driven but may feel stuck, uncertain, or overwhelmed. Whether you need clarity, direction, or accountability, I create the space for you to find the answers that already exist within you. Through coaching, mentoring, and advisory services, I help you navigate challenges, shift perspectives, and take meaningful action.

Project August is about transformation, growth, and moving forward with confidence.

Coaching…

  • As a Business and Life Coach, I work with individuals who want to break through barriers and achieve their goals. I ask the tough questions—the ones we often avoid but that lead to real breakthroughs. Through deep listening, challenge, and support, I empower my clients to:

    • Gain clarity on their goals and vision

    • Overcome self-limiting beliefs and mental blocks

    • Build confidence and take decisive action

    • Stay accountable to their ambitions

    Whether you’re an entrepreneur, a leader, or an athlete striving for peak performance, coaching can provide the clarity and focus you need to move forward.

Mentoring…

  • Having built, scaled, and successfully exited my own business, I understand the challenges business owners face. Many SME leaders are so involved in day-to-day operations that they lose sight of the bigger picture. As a mentor, I help:

    • Apply new ways of thinking to unlock business growth

    • Develop leadership and empower teams to drive success

    • Overcome common business obstacles and seize new opportunities

    • Gain perspective and strategic insight to navigate the journey

    Whether you're looking to scale, improve operations, or gain more control over your business, my mentoring services provide the guidance to make it happen.

Advising…

  • For business owners considering an exit, I provide advisory services to help you maximize the value of your business and prepare for a smooth transition. Having successfully sold my own business twice, I offer hands-on experience and strategic insight to:

    • Evaluate and enhance your business for sale

    • Develop an effective exit strategy

    • Act as a broker or advisor to support the sale process

    • Ensure you achieve the best possible outcome

    Selling a business is a significant milestone. I help you navigate the process with confidence, ensuring you achieve the best possible result for your future.s result in more sales.

Get in touch

If you have any questions or would like to find out more, please complete the form and I will contact you.

I look forward to hearing from you.

 FAQs…

  • Coaching focuses on your future and helps you develop actionable steps to reach your goals, whether they’re personal or professional. Unlike therapy, which often addresses past issues and emotional healing, coaching is a forward-looking partnership aimed at creating clarity, building confidence, and achieving specific objectives in your life, career, or personal growth.

  • Each session is tailored to your unique goals and challenges. We start by discussing your current situation and what you’d like to accomplish. I’ll guide you with thought-provoking questions, practical strategies, and supportive feedback to help you gain clarity and make progress. By the end of each session, you’ll leave with concrete action steps and a renewed sense of direction.

  • This depends on your goals and the scope of our work. Some clients achieve specific goals in just a few sessions, while others benefit from ongoing coaching for continued growth and accountability. Generally, clients see significant progress within 3 months however, most clients commit to a 6- month programme. I ‘m happy to work around you and offer flexible packages to suit your needs and timeline.

  • Coaching is ideal for anyone who is ready to make positive changes in their life or work. My clients include professionals seeking career growth, entrepreneurs launching or expanding businesses, individuals at a personal or professional crossroads, and anyone looking to enhance their confidence, productivity, or overall life satisfaction.

  • If you’re feeling stuck, uncertain, or simply want to achieve more in life, coaching can be a valuable resource. I offer a free initial consultation to discuss your goals, answer any questions, and help you determine if coaching aligns with what you’re looking for. This no-obligation session gives you a feel for my approach and how we might work together.

  • Coaching is an investment in yourself and your future. I offer various packages to accommodate different needs and budgets, with each session designed to deliver lasting, meaningful change. Many clients find that coaching pays for itself through the clarity, confidence, and progress they achieve, helping them reach goals faster and with greater impact than they could on their own.